The Indian railways has decided to allow trains to be booked for promotional activities under a new scheme as a way to generate additional revenue. Under the scheme called “Promotion on Wheels”, special trains will be made available for promotion and publicity of art, culture, films, television programmes, sports etc.
The press release said, ” Under this initiative, the railways has approached many major production houses with upcoming films to use these FTR (Full Tariff Rates) trains to facilitate pan-India publicity and promotions of films across the length and breadth of the country. The Indian Railway Catering and Tourism Corporation (IRCTC) shall be the nodal agency for handling such trains.”
Housefull 4 is the first film to make use of the “Promotion on Wheels.” The Housefull 4 team has booked the train already and its slated to depart from Mumbai Central on Wednesday and go all the way to Delhi and reach on thursday. The train will have eight coaches. The train will pass through several states and important districts such as Surat, Vadodara and Kota.
