Tommy Hilfiger, recently launched their smart-clothing line. What’s different about the collection is that the pieces from denim jackets, hoodies to tracksuits, come fitted with a Bluetooth chip, that will be able to keep a tab on how many times you have worn the said product and under what circumstances. In an effort to placate buyers, the brand ensured that any information stored by the chip will be encrypted and the wearer can turn off the tracking feature at will. However, doing so will exclude the user from availing the special discounts by Hilfiger.
