Chanel has named Virginie Viard and Eric Pfrunder as co-creative directors of the house, following Karl Lagerfeld’s death. According to Business of Fashion, Chanel has now clarified studio chief Virginie Viard will indeed be stepping into a creative director role, alongside image director Eric Pfrunder, who is also a longtime associate of Lagerfeld. As per Business of Fashion, Viard’s title is artistic director of fashion collection, while Pfrunder has been appointed artistic director of fashion image, making them co-creative directors of the house.
