Y,IWO, short for “yeah, I work out,” is a new brand of fitness-inspired tees, shorts, tanks, and sweats launched globally on 14th of July at Dover Street Market in New York. The pieces will also be available on Y,IWO’s website. Founder Jason Thome tapped ’80s artist Brett Lenger to design three special T-shirts for the debut that call to mind the same illustrations and graphics that he created for various bodybuilding publications back in the day. One features a deadlifter and the words “pull up or shut up,” while another boasts the phrase, “squat ’til you puke.”
